Papa Willy’s Sponsorship Program: Requirements & How to Apply
At Papa Willy’s, we’re proud to support racers who represent our brand both on and off the track. Our sponsorship program is built around performance, professionalism, and passion for the sport. If you’re interested in joining the Papa Willy’s team, here’s what we look for—and how to apply.
Who We’re Looking For
We’re not just looking for fast drivers—we’re looking for well-rounded racers who consistently represent the sport and our brand the right way.
1. At Least One Year of Racing Experience
Applicants must have a minimum of one year of racing experience. This ensures you have a solid understanding of racecraft, track conditions, and competition.
2. Multi-Track Experience with Proven Success
We value racers who compete at multiple tracks and perform well across different surfaces and conditions. Success doesn’t just mean wins—it includes consistency, improvement, and competitiveness wherever you race.
3. Documented Good Sportsmanship
How you carry yourself matters. We expect our drivers to demonstrate respect for fellow racers, race directors, and the racing community. Good sportsmanship should be evident both at the track and online.
4. Strong Knowledge of Papa Willy’s Products
As a Papa Willy’s driver, you’ll be representing our brand—so it’s important that you understand and actively use our products. This includes knowing how they perform, how to apply them, and being able to confidently talk about them with others.
How to Apply
To be considered for sponsorship, we require a detailed submission that tells us who you are as a racer.
5. Submit a Racing Resume or Sponsorship Proposal
Applicants must email a racing resume or sponsorship proposal to:
Your submission should include:
• Racing experience and history
• Tracks you compete at
• Notable results and accomplishments
• Social media presence
• Why you want to represent Papa Willy’s
• How you can promote and support the brand
• No less than 3 references with accurate contact information
Application Window
6. Submission Dates
We only evaluate sponsorship proposals during the following period:
October 1 – December 20
Current sponsored Papa Willy’s drivers must reapply for the following year between:
September 1 – October 31
Final Thoughts
Papa Willy’s sponsorship isn’t just about speed—it’s about representing a brand that stands for performance, integrity, and passion for racing. If you meet the requirements and believe you’d be a great fit, we look forward to seeing your application.
Bring your best—on and off the track.